SOOP is building an integrated esports value chain.
Currently, SOOP is building an integrated value chain for eSports, from watching eSports matches to interacting and engaging with users to creating secondary content, attracting eSports fans.
Since its launch in 2021, the average monthly page views (PV) of SOOP’s esports page has increased by nearly 300% as of July, and the number of unique visitors (UV) has increased by more than 40%. The influx of users has been accelerated by SOOP’s exclusive coverage of the Esports World Cup (EWC) and various gaming leagues. As of July this year, UVs are up 51% and PVs are up 63% compared to last year.
SOOP is a platform where you can enjoy the widest variety of esports competitions, including broadcasting esports leagues and creating your own leagues. Last year, there were more than 70 esports leagues available on SOOP. From “StarCraft” to “Tekken,” “Valorant,” “FC Online,” and more, SOOP offers almost every type of esports that users want to play, so a wide range of users are enjoying esports on SOOP.
The ‘Esports World Cup (EWC)’ held in July was also exclusively broadcast by SOOP. The ‘EWC League of Legends’ final was watched by 500,000 people simultaneously, even though it was played in the early morning hours of Monday. During the ‘EWC,’ SOOP attracted many new users, with the number of new users growing more than twice as much as before.
In addition to large esports leagues such as ‘EWC’, SOOP is also the only place where you can enjoy the summer playoffs of the European LOL league ‘LEC’ in Korean, ‘STL’, the only Tekken esports tournament in Korea, ‘APA North’ with ‘Apex Legends’, and ‘SSL’, a ‘StarCraft’ tournament called folk play.
SOOP has been enriching the esports ecosystem by opening GGGL, a service that allows anyone to easily run esports competitions, in May. In fact, since GGGL opened in June, about 127 tournaments have been created by July, including the Presidential Boat Amateur Esports Competition, the Gwangju National Amateur Esports Competition, and the High School and University Amateur LoL Competition, among 사설 토토사이트 others, by both individuals and local governments. The number of participants exceeded 6,000.
Users are not only watching esports on SOOP, but also actively enjoying the game through communication. The most prominent of these is through chat. Users enjoy watching esports matches, expressing their feelings and making predictions in chat, while also enjoying the game together.
SOOP is not just communicating with users, but also with players. SOOP has streaming partnerships with LCK teams and hosts private broadcasts for six teams: T1, Genji Esports, Guangdong Freecs, DRX, BNK Peerx, and OK Savings Bank Brion. In addition, it also hosts private broadcasts from overseas gaming organization Full Sense players. For those who can’t catch the live streams in person, SOOP has created a team page that allows users to ask the players questions through convenient sponsorship and subscription. Since its launch, the team page has garnered nearly 6 million page views (PVs).
As users enjoy esports matches and personal streaming content from players, they are recreating the best moments and streamers’ reactions in secondary content, such as short-form videos called “CATCH. They are becoming producers as well as participants.
Predicting matches and gems, a unique commodity in esports, is also one of the factors that makes users more immersed in esports. In July alone, 113 match predictions were registered across 13 different leagues, with over 500,000 engagements.
In addition, SOOP provides original eSports content on various topics, including documentaries on the daily lives of eSports announcers and commentators, real-life professional players, and highlights of various eSports leagues. Representative content includes “Can’t Dream,” “Open Your Eyes,” and “LOL Marvel.
In addition, through the community within the esports page, users can share their daily lives or enjoy serialized content, lowering the barrier to entry to esports. In the future, SOOP will continue to provide a variety of eSports content, and will continue to update features that allow users to actively participate.